Brand Manager

Department: Marketing
Location: Sant Sadurní d'Anoia (Spain)
Contract: Permanent
Working day: Full time
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

Grupo Freixenet

The Freixenet Group has been making wines since 1861. With our more than 150 years of experience, we are the leading company in the Spanish winegrowing sector and the world leader in high-quality sparkling wines produced using the traditional method. Our strong commitment to technology and eco-innovation allows us make our products today as we used to do, but with greater efficiency and sustainability. From our headquarters in Sant Sadurní d’Anoia, Barcelona, we have created a large group with wineries located in the best winegrowing regions of Europe, America and Oceania, as well as commercial subsidiaries established around the world. In 2018 we joined forces with Henkell and embarked on an international alliance that has made us the world leader in sparkling wines. Our vision is to continue being the first choice in sparkling wine for consumers. Our mission is to help the world celebrate life’s big and small moments, which make us all happier. #CelebraLaVida

Job description

About the position:

Are you a marketing passionate seeking a new challenge? Do you have a FMCG background and experience?

Reporting to the Spain Marketing Director, your main responsibilities will be:

Develop an annual marketing plan for the company’s strategic brands acting as the “brand leader”, defining clear objectives, strategy and action plan.
Develop branding strategies and activations for the OFF and ON TRADE channel
Develop branding strategies in line with global branding strategies and monitor brand effectiveness and productivity
Adaptation of international marketing concepts and strategies to the national market, including all ATL and BTL activations.
Monitoring of markets, segments and products in order to prepare brand performance analyzes and reports.
Perform an annual analysis for the market segment of brands, using internal and external information, in order to detect problems and opportunities.
Manage the relationship with the media purchasing agency, creative and digital agencies and evaluate the proposals to develop our brands in Spain.
Manage projects on time and within budget.
Budget planning and control, as well as project-based calculations and cost control.
Close cooperation with international departments and multifunctional teams in Spain such as; Trade Marketing, Sales, Logistics, for activities that include: exhibition development and promotion, launch of new brands / products / SKUs, leftover stock, etc.
Ensure the timely preparation of presentations, quarterly reports, business cases, arguments for decision-making and reporting, as well as to keep the National and International Board timely informed.
Manage and supervise promotions along with Trade Marketing (channel promotions) and Marketing Manager / Marketing Director (consumer promotions).

Requirements

Your skills

Leadership and ability to drive change. Sensitivity and adaptability towards change.
Initiative and proactivity, capacity for self-management.
Internal / external customer orientation.
Concern for quality and precision.
Commitment to the organization.
Perseverance and resilience, ability to handle frustration and manage stress.
Achievement orientation.
Strong negotiation skills
Creative problem-solver and strategic thinker who brings passion, enthusiasm and fresh ideas
Entrepreneurial spirit and intellectually curious
Innovative & calculated risk taker and suspicious of the status-quo
Personal values aligned with our company culture

Your profile:

Degree in Business Administration / Economics, Marketing and Advertising or similar).
MBA will be a plus
High command of English & Spanish, both spoken and written
Knowledge of German or an additional language will be highly appreciated
At least 3 years of experience in a similar position, in the Marketing department in FMCG, ideally in the beverage sector.
Knowledge OFF and ON trade channels.
Experience in activating actions (ATL and BTL)
Excellent verbal and written communication and presentation skills, both internally and externally, with all management levels
Negotiation and influence skills
Familiar with the implementation of promotional activity in the main national accounts of modern distribution.
Experience in NIELSEN / IRI data management and analysis
Knowledge of digital marketing and digital campaign management
High command of Microsoft Office
Availability to travel frequently nationally.

Job closed

Department: Marketing
Location: Sant Sadurní d'Anoia (Spain)
Contract: Permanent
Working day: Full time
Sector: Consumer goods
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

Check our other jobs